Las Vegas to host Super Bowl LXIII in 2029 at Allegiant Stadium
Las Vegas is officially back on the Super Bowl stage. The National Football League has announced that Super Bowl LXIII will take place in 2029 at Allegiant Stadium, marking the city’s second time hosting the biggest event in American sports. The announcement came during the NFL Annual Meeting in Phoenix following a formal review and ownership vote, reinforcing Las Vegas as a premier destination for global sporting events.
The NFL doubles down on Las Vegas
NFL Commissioner Roger Goodell confirmed the league’s return to Las Vegas, citing the city’s proven ability to deliver on scale, energy, and hospitality. Super Bowl LVIII set the benchmark in 2024, showcasing how seamlessly Las Vegas blends sports, entertainment, and high-end guest experiences.
The league’s decision signals long-term confidence in Las Vegas as a cornerstone host city for major events. With Allegiant Stadium, the Las Vegas Convention and Visitors Authority, and the Raiders organization aligned, the infrastructure is already in place to elevate the Super Bowl experience even further in 2029.
Building on a billion-dollar debut
Las Vegas made its Super Bowl debut in 2024 and delivered results that exceeded expectations across every metric. The city welcomed more than 330,000 visitors and generated over $1 billion in economic impact, according to the LVCVA. That performance did more than validate Las Vegas as a host city. It positioned the destination as one of the most effective and dynamic event markets in the country.
Steve Hill, President and CEO of the LVCVA, emphasized that Las Vegas was built for moments like this, highlighting the city’s ability to bring together world-class sports, entertainment, and hospitality into a single, cohesive experience.
Raiders owner Mark Davis echoed that sentiment, noting that Super Bowl LXIII is an opportunity to raise the bar even higher. With local leadership, the NFL, and private partners working in sync, the expectation is clear: 2029 will not simply replicate 2024, it will surpass it.
More than a game: a full-scale event calendar
Super Bowl week in Las Vegas extends far beyond the game itself. The 2029 lineup will once again include marquee NFL-produced events such as NFL Honors, the Super Bowl Experience, and Opening Night, along with a series of community-driven initiatives like NFL Source.
These events will span the entire Las Vegas Valley, creating multiple entry points for fans, corporate groups, and sponsors to engage with the Super Bowl at different levels. From family-friendly activations to high-end hospitality environments, the city will operate as a fully integrated event platform.
This multi-day structure is what separates Las Vegas from traditional host markets. The density of venues, proximity of resorts, and 24-hour entertainment ecosystem allow for continuous programming without logistical friction.
Early access and premium hospitality demand
Alongside the announcement, On Location, the NFL’s Official Hospitality Partner, launched its Priority Access deposit program for Super Bowl LXIII. This early-entry system allows fans and groups to secure placement for premium packages well ahead of general availability.
These packages are expected to include premium seating, elevated food and beverage programs, exclusive entertainment access, and curated experiences tailored to high-end guests. The refundable, time-stamped deposit structure ensures priority selection, a critical advantage for those planning large group travel or corporate hosting programs.
Demand is expected to be aggressive, particularly given Las Vegas’ proven performance and global appeal. Early planning will be essential for groups looking to secure top-tier accommodations, private venues, and premium game access.
Las Vegas solidifies its position as a global event capital
The return of the Super Bowl in 2029 reinforces a broader trend. Las Vegas is no longer an emerging sports market. It is now firmly established as a global hub for major events, capable of hosting the largest audiences with precision and consistency.
With Allegiant Stadium anchoring the experience and the Strip providing unmatched hospitality infrastructure, Las Vegas offers a level of access, convenience, and energy that few cities can match. Super Bowl LXIII will build on that foundation, delivering a fully immersive week that blends elite sports with high-impact entertainment and group-driven experiences.
For planners, brands, and fan groups, the message is clear. Las Vegas is not just hosting the Super Bowl again. It is setting the standard for what the modern Super Bowl experience looks like.