It’s safe to say that the music industry had a lean year in 2020—and the live concert trade probably had the leanest. Fans can always stream music and even watch a live stream of their favorite artists, but large groups gathering in one place for days of concerts and other attractions effectively ended after March.
Now, one year later, things are looking brighter. And there is a pent-up demand for live performance seldom seen in the recent past. Naturally, Vegas lies at the epicenter of this demand, as a world-class travel destination in its own right. While reports of smaller festivals have begun to circulate, news that a major festival is going ahead come September has sparked a lot of attention.
Next to Indio’s legendary Coachella Festival, Las Vegas’ Life is Beautiful remains one of the largest in the West. Starting in 2013, this all-ages festival has become one of the most anticipated and highest grossing in the U.S. Presenting rock, pop, hip-hop, EDM, indie rock and experimental rock, its lineups present a yearly snapshot of the hottest performers in their respective fields.
This year is no different, as headliners include pop superstar Billie Eilish, punk hall of famers Green Day and the critically-acclaimed Tame Impala. They are joined by many other artists over the three days, including A$AP Rocky, Young Thug, St. Vincent, Modest Mouse, Death From Above 1979, Purity Ring, Noah Cyrus and more. As promoter Justin Weniger recently stated, it’s not just the 2019 or 2020 lineup rescheduled. Life is Beautiful in 2021 will present the field’s freshest acts and most legendary performers across four stages, with two main stages reserved for the headliners.
Planned for September 17th to the 19th, the festival takes place—as always—over 18 square blocks in downtown Las Vegas, adjacent to the Fremont Street Experience. Yet, music is but one of the festival’s features: art, cuisine and comedy all play important roles in the Life is Beautiful experience. There is something for everyone, presented in a family-friendly environment.
Numerous cities host celebrated music and arts festivals, but Life is Beautiful has become a bona fide Vegas institution. While many visitors plan to attend the entire run and book a week’s visit to Sin City around the festival, plenty of locals also come out for a day (or three). This year’s festival promises to be one of the most memorable events of 2021. It may, in fact, be a watershed event that signals to the rest of the world that Las Vegas is indeed back—and bigger than ever. See you there!
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