A New Super Bowl Weekend Tradition in Las Vegas
For years, the idea of a true fan celebration on the Las Vegas Strip during Super Bowl Weekend was just a conversation between friends in the hospitality business. In 2026, that vision finally comes to life.
The Big Game Fan Party marks the first official collaboration between Sin City VIP and Hard Rock Cafe Las Vegas, a project years in the making and designed to become a new Super Bowl Weekend tradition.
This inaugural event is more than a party. It is the kickoff to a movement that will grow its own identity, complete with a dedicated website, branded experiences, and national sponsorship partners that bring fan culture to life in the entertainment capital of the world.
Event Details: Saturday, February 7, 2026 | Hard Rock Live Las Vegas Strip | 7 PM to 11 PM | 21+
Vegas Energy Meets Super Bowl Weekend
Every February, football fans from across the country descend on Las Vegas to celebrate the biggest weekend in sports. The Big Game Fan Party 2026 captures that electricity and channels it into one unforgettable night at Hard Rock Live, right in the heart of the Strip.
The full-venue takeover features two headlining DJs repping the championship teams, a live emcee, and nonstop giveaways that keep the room alive from start to finish. Guests can move between open bar areas, VIP lounges, and an outdoor balcony overlooking the Strip, surrounded by lights, music, and nonstop game weekend energy.
There is no food service, no dinner program, no distractions. Just four straight hours of music, celebration, and pure Las Vegas excitement.
Inside the Big Game Fan Party
Tickets and VIP Packages
Presale pricing is available through November 30 with limited quantities in every category. Whether you want to hit the dance floor or secure your own private lounge, every guest will be part of the first annual Big Game Fan Party experience.
General Admission: $40 per person
Presale pricing: $30 per person
Access to all general areas, including the main bar, dancefloor, and outdoor patio overlooking the Strip. Dance, mingle, and enjoy the full party atmosphere with DJ sets, live emcee, and prize giveaways all night. Drinks available for purchase at the bar. Seating is not included.
VIP Open Bar: $150
Presale pricing: $125 per person
Includes Express Entry and access to the four-hour hosted premium open bar throughout the venue. Seating is not included.
high Top Table: $800
Reserved table for up to 4 guests, including Express Entry and VIP Open Bar for all guests. Located within the main party area with open views of the stage and dancefloor. Ideal for small groups who want a home base while keeping close to the action.
couch section: $1,200
Reserved lounge area for up to 4 guests, including Express Entry and VIP Open Bar for all guests. Positioned in the VIP section near the stage and dancefloor.
dancefloor couch section: $2,000
Premium reserved lounge for up to 6 guests, including Express Entry and VIP Open Bar for all guests. Located beside the main stage and DJ booth for the most immersive experience in the venue.
Sponsorship Opportunities and Brand Activations
The Big Game Fan Party is designed for brands that want to be part of the conversation during Super Bowl Weekend in Las Vegas.
From branded lounges and LED wall takeovers to influencer experiences and hospitality integration, this event creates authentic engagement between sponsors and the most passionate fans in the city.
Packages include:
- Brand Table Sponsor with product placement and social media visibility
- Official Team Lounge Partner representing the AFC or NFC experience
- Iron Curtain Lounge Sponsor featuring a private Strip-view suite and concierge service
Activate Your Brand at Big Game Fan Party 2026 →
What to Expect on Event Night
When the doors open at 7 PM, fans will be greeted by the sound of the Strip below and the energy of the crowd inside. DJs trade sets inspired by each conference’s hometown flavor while the emcee keeps the momentum rolling with giveaways, contests, and shoutouts.
From the balcony you can see the glow of Las Vegas Boulevard, while inside, the dance floor pulses beneath the stage. It is the perfect balance of nightlife, sports fandom, and Las Vegas-style entertainment.
Big Game Weekend Done the Sin City VIP Way
This event sets the tone for what Super Bowl Weekend in Las Vegas should feel like. Big crowds, big music, and the biggest personalities in the city, all gathered in one room above the Strip.
The Big Game Fan Party is just the beginning. It is the first in what will become an annual celebration of football, fandom, and Vegas nightlife.
Secure your tickets early, explore your VIP options, or connect with the sponsorship team to bring your brand into the action.
Book Your Las Vegas Big Game Weekend with Sin City VIP
Visit the Official Big Game Fan Party Website
